Audience-First Strategy for Premium Video
Target at the ID-level using non-traditional buying demographics for more performant plans
Reach today’s modern consumer with an audience-first strategy.
OpenAP is accelerating the transformation of TV advertising by removing the silos across publishers, screen types and currencies. We simplify the process so advertisers can target, reach and measure advanced audiences holistically wherever they are consuming content.
Fragmentation across the media ecosystem requires a common identifier that can be used consistently across publishers to give advertisers an unbiased view of campaign performance. By centralizing audience activation with OpenAP, we unify the audience at the ID level to enable actionable insights for planning and deduplicated reach and frequency at the end of a campaign.
Why OpenAP?
We help reduce waste and extend advertiser investments across publishers and platforms.
Common Identity Spine Consistent Across Publishers
Aggregate CPMs, impressions and reach provided holistically for all media
Reduced Audience Onboarding Time
Centralize audience activation across partners for distribution to multiple publisher endpoints
Unbiased & Actionable Insights
Understand composition of target audience across publisher inventory at the ID level, then receive end-to-end insights for planning, executing and measuring on advanced audiences
Holistic Planning & Measurement Analysis
Holistic view of projected media plan performance, as well as actualized media plan performance at the ID level in addition to currency specific posting
Interoperable Across Currencies
Use preferred currency of choice while resolving to OpenIDs to get deduplicated reach and frequency at the end of the campaign
See how we enable marketers to target, reach and measure advanced audiences across premium TV publishers.
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